Luna Rossa America's Cup Headquarter
PROJECT

Luna Rossa America's Cup Headquarter

CLIENTPrada S.p.A.
YEAR2025
LOCATIONValencia, Spain
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PROJECT OVERVIEW

The concept of the three-dimensional facade takes shape through a series of custom panels featuring reclaimed racing sails, alternating mainsails and jibs to visually evoke the movement of wind and waves.

The architectural idea translates into a high-performance construction system, entirely pre-assembled in the factory. The tensioned membranes are mounted on Texo60 aluminum frames and paired with cellular polycarbonate panels, designed to protect and preserve the fabric from the particularly demanding conditions of the marine environment. This solution ensured high executional precision, quality control, and rapid installation.

A special silicone elastomer keeps the membranes' pre-tensioning constant, ensuring rigidity, surface uniformity, and weather resistance. The tensioning, carried out using precision hydraulic systems, made it possible to achieve high structural performance.

Mullions, transoms, brackets, and gaskets complete the system, ensuring water- and airtightness. The facade also contributes to the comfort of the interior spaces, modulating the entry of natural light and turning the building, in the evening hours, into a luminous, recognizable element on Valencia's waterfront.

Custom fabric

01

Luna Rossa's original sails become architectural membranes, uniting sailing and design.

Dynamic geometry

02

Mainsails and jibs create a three-dimensional facade inspired by wind and sailing.

Engineering

03

The patented extruded-aluminum system ensures constant tensioning, stability, and durability.

Prefabrication

04

Factory-assembled modules reduce installation time and ensure executional quality.

Light as a material

05

By day the facade diffuses natural light; by night it becomes a glowing lantern.

Innovation

06

Materials, technology, and aesthetics merge into an architectural landmark of strong symbolic value.

Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
Luna Rossa America's Cup Headquarter
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WE APPROACH EVERY PROJECT WITH CUSTOM
ENGINEERING, SURPASSing the LIMITS OF STANDARD CONSTRUCTION

The goal is one and only one: to bring to life architectural envelopes that are unique, functional, and capable of expressing the brand's identity. For us, every process is a collaboration, every challenge an opportunity to innovate. And every detail counts.