
Luna Rossa America's Cup Headquarter
The concept of the three-dimensional facade takes shape through a series of custom panels featuring reclaimed racing sails, alternating mainsails and jibs to visually evoke the movement of wind and waves.
The architectural idea translates into a high-performance construction system, entirely pre-assembled in the factory. The tensioned membranes are mounted on Texo60 aluminum frames and paired with cellular polycarbonate panels, designed to protect and preserve the fabric from the particularly demanding conditions of the marine environment. This solution ensured high executional precision, quality control, and rapid installation.
A special silicone elastomer keeps the membranes' pre-tensioning constant, ensuring rigidity, surface uniformity, and weather resistance. The tensioning, carried out using precision hydraulic systems, made it possible to achieve high structural performance.
Mullions, transoms, brackets, and gaskets complete the system, ensuring water- and airtightness. The facade also contributes to the comfort of the interior spaces, modulating the entry of natural light and turning the building, in the evening hours, into a luminous, recognizable element on Valencia's waterfront.
Custom fabric
01Luna Rossa's original sails become architectural membranes, uniting sailing and design.
Dynamic geometry
02Mainsails and jibs create a three-dimensional facade inspired by wind and sailing.
Engineering
03The patented extruded-aluminum system ensures constant tensioning, stability, and durability.
Prefabrication
04Factory-assembled modules reduce installation time and ensure executional quality.
Light as a material
05By day the facade diffuses natural light; by night it becomes a glowing lantern.
Innovation
06Materials, technology, and aesthetics merge into an architectural landmark of strong symbolic value.












The goal is one and only one: to bring to life architectural envelopes that are unique, functional, and capable of expressing the brand's identity. For us, every process is a collaboration, every challenge an opportunity to innovate. And every detail counts.



